Indonesia Data

The importance of backlinks for search result rankings has contributed significantly to Google's success as a search engine. However, the strong weight of backlinks has also led to abuse: exchanging links, building link networks and the mass placement of forum and comment links are just a few forms ...

The combination of YouTube and remarketing is an interesting way to use user interactions on Google's video platform specifically for marketing purposes.

Advertisers can benefit from the enormous reach that YouTube offers. At the same time, video advertising allows for a wide range of design ...

Google Analytics is the most widely used analytics software. Although there are alternatives that are hosted in Europe or can be self-hosted, many websites rely on Google or other US companies and transfer their user data to the US. Each marketing tool collects data for itself and you have no ...

There is always discussion about what the most important developments in the field of SEO could be. Because search and therefore SEO represent a very dynamic environment, it is not easy to make a prediction.

However, some clear trends are emerging for the coming years. These include an increased ...

Especially in relation to the digital transformation of processes, the keyword "agile" is mentioned again and again. The continuous collection of feedback and the flexibility to adapt to changes helps to be successful. Online marketing measures are increasingly recognized as insufficient when it ...

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Find out what successful entrepreneurs today wish they had known much earlier .
Learn how to position your company and your services so that many well-paying customers come to you, buy from you and recommend you to others .
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For years, Swiss business associations and media have been pointing out that companies should prepare for the implementation of the new data protection law. The new Data Protection Act (DSG) and its implementing provisions in the new Data Protection Ordinance (DSV) and the new Ordinance on Data ...

It is clear that the way Google Analytics was used in the past is now illegal in Europe. But that does not mean that this is generally the case. The fact that most European companies still use Google Analytics is not proof, but at least an indication. If you are looking to attract customers in the ...

In times of acute skills shortages, the know-how of marketing experts is becoming increasingly important for personnel recruitment. These specialists know how to create targeted campaigns that effectively attract the right talent. Simply placing job advertisements is no longer enough.

Marketing ...

Thought leader marketing will play an even more important role for B2B companies in times of uncertainty. Thought leadership, i.e. the presentation of expert knowledge and opinion leadership, can be carried out by both technical experts and members of a company's management .

A thought leader is a ...