Advertisers can benefit from the enormous reach that YouTube offers. At the same time, video advertising allows for a wide range of design options to showcase products and services.
In order to use remarketing on YouTube, you first need to link an existing AdWords account and an existing YouTube account. You can then create remarketing lists for users who are, for example, existing customers, newsletter Bahamas Phone Number Resource subscribers or potential A-customers . It is also possible to address people who have performed one of the following actions on YouTube:
Visit the canal side
Watching a video in a specific channel
Positive rating of a video in a specific channel
Commenting on a video in a specific channel
Sharing a video from a specific channel
Subscribe to a specific channel
watching certain videos
Viewing certain ads as videos.
In addition to addressing existing customers and prospective customers, remarketing via YouTube is particularly suitable for prospective customers in an early phase of the conversion process. This is especially true for products and offers that require explanation, which can be presented and staged in the form of "how-to" videos. The people concerned should then come into contact with the advertising several times until they are led to the final inquiry or order.
Read also our related case study: More cars sold thanks to YouTube!
It has been shown time and again that users who have already watched an advertiser's video and have been added to a remarketing list as a result have a click-through rate that is more than twice as high as other users when they are subsequently confronted with an advertiser's ad again.
display marketing
remarketing for display ads
Remarketing increases the effectiveness of traditional display ads enormously. This is because display campaigns played out via remarketing have, on average, a significantly higher conversion rate than normal display campaigns. The click-through rate (CTR) for display ads is usually much lower than for search ads, for example.
While the click-through rates for most banners are low (read more in the current study of click-through rates ), the CTR for remarketing banners is often in the range of 0.1 percent.
There is also another positive effect, because not only the click rate on the ads themselves can be increased through remarketing, but also the likelihood of a purchase after the click. This is mainly due to the increased brand awareness resulting from more frequent exposure to the advertising medium. However, care must be taken not to overdo it: beyond a certain frequency, each additional display of a banner that has already been displayed frequently can lead to users becoming desensitized or even reacting defensively (reactance).
