You will get a more expensive click compared to a regular advertising campaign. This is because you will not be able to create a highly relevant title due to the ban on the use of competitors' trademarks. Let whatsapp data us explain: for the keyword Apple, the most relevant text in the ad must contain the word "Apple", which we cannot do without avoiding legal problems. The cost per click on such an irrelevant ad will be much higher than that of the competitor who has this word in the text, and the Yandex and Google systems themselves have long learned to understand which words denote famous brands.
Be prepared to face a high bounce rate. The reason is that often when users land on someone else's site, they leave it immediately without going into the details of the offers posted on it.
You can't build advertising for a brand that already has its own powerful and effective contextual advertising set up. After all, in this case, the rates will be too high for you, and you will very quickly spend your advertising budget.
And the final wish: in any case, always monitor the effectiveness of your advertising and work on increasing this indicator. After all, as a result, your profit from the sales received should not be lower than the costs of attracting new customers.
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