In a clear commitment to innovate in its marketing actions, Travelgenio wants to be one of the pioneering companies in launching a QR code on a mobile device .
Through a QR code on the rear doors of the taxi, after bc data hong kong scanning it with a mobile application, the user will access a landing page to carry out a brief registration. This landing page is incorporated into a mobile version of a microsite that is compatible with the main systems and browsers incorporated in current smartphones and tablets (IOs, Android…). After registration, the discount code and the direct URL will be provided to users via email.
In this way, the development of this multi-support campaign -on/off line- aims to achieve the personalization of the offers and access from mobile devices to the Travelgenio URL.
The choice of TaxiOviedo is not a coincidence. Rixar García ( @Taxioviedo ) is the first taxi driver to launch a location-based marketing strategy in his vehicle using Foursquare .
Your taxi is currently the most technologically advanced of those in circulation in Spain. Among the pioneering services offered in your vehicle, it is worth highlighting satellite telephone, fax, GPS, printer and payment via NFC, among others.
With a significant presence on social media and being the first taxi driver to create a mobile app as an individual taxi driver, he was the perfect travel companion for Travelgenio in its quest to overcome the classic barriers of just another travel agency and its desire to take a clearer step towards innovation and guerrilla marketing.Best vacation packages
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The joint campaign, which will last for two months, will be available until the start of Christmas and aims to promote the Travelgenio website on the taxi routes from the airport to the capital and to all its citizens in a very positive way: an immediate discount.
