5/ Drive-to-store. To address "revolving credit" customers cell phone number list and encourage them to go to Sofinco's partner stores, Sofinco and 1000mercis "onboarded" them and therefore came up with an email, SMS and banner campaign personalized according to their postal address. The emails, SMS or banners thus highlight the geographical position of the 5 Sofinco partner stores closest to the customer. Result: 20,000 visits were generated on the Sofinco partners page.
6/ Search optimization . Customers or prospects? Keywords searched? Depending on the requests and profiles, search auctions are optimized and links contextualized. Result: 10% of customer visits to the Sofinco website were generated in September thanks to search optimization.
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Use cases for bouncing back on life moments
7/ Designing a personalized omnichannel journey (or detecting weak signals). The customer journey is personalized in response to real-time signals. "We worked on a first use case, the car journey ," explains Pascale Bué, in partnership with the La Centrale website. "So, after a visit to the car sales website, a personalized banner appears, for example." Visit to the Sofinco website, loan simulation, loan subscription: at each stage, the site and the banners evolve and the messages sent are personalized with the rate, the amount or even the duration. Results: + 50% opening, + 20% clicks on the email sent on D+1 following a loan simulation.
