If you’re still new to email marketing and aren’t sure how email designs come into play, we’ve got you covered! Read on to learn more about what an email design is, how it differs from a template, what experience it brings to the table, and finally, how to choose the right email design for your specific use case and content. All of this with the goal of helping you easily create your own successful marketing emails .
What is an email design?
Email layout is the outline of your email – it organizes the placement of the different canada whatsapp number data elements of the email – sections, text, CTAs, images, videos and more so that they look balanced and visually appealing together.
The main goal of email design is to help you easily create an engaging and effective email, leveraging best practices for organizing email content. Selecting your email layout is half the battle. All you need to do after that is insert your own text, CTAs, images, and videos into the predefined layout positions and you're done!
What is the difference between email design and email template?
An email template is a custom email design . In short, here is the difference between these two terms:
An email layout is the structure and foundation for a personalized email template or message. The email layout consists of empty building blocks, which you can fill in .
An email template includes the basic components of email design predefined , but here they are already customized with inserted images, selected color palette, specific content, and more. A well-designed email template helps you save even more time and resources by minimizing the work required to design and write a marketing email thanks to the colors, text, and images that are ready to use right out of the box.
Here is an example of comparing an email design and an email template :
Popular email designs and examples
Email designs can be divided into several categories, based on the following characteristics :
1. Text vs. Visual Layouts
All text designs
All-text layouts are text-only emails that do not include images or other types of multimedia .
Text-only layouts are perfect to use in welcome emails or different types of transactional emails such as password reset emails, user invitation emails, receipt emails, order confirmations.
Plain text email designs can be attractive, but you should follow some rules when customizing them:
Use well-formatted text with short sentences and short paragraphs;
Include headings and subheadings to divide the text as appropriate;
Use bold on important phrases to capture and hold customers' attention;
Have a strong narrative element to attract your readers.
Visual designs
A visual design includes plain text and visual elements – images, graphic elements, videos . Here’s what you need to keep in mind when using these email designs:
Customize visual elements to match your product and brand guidelines;
