Most users search for information about restaurants online. What's more, 97% of internet users use Google to do so. So why not use this channel to attract new customers?
The basic form of advertising that all local businesses should have is a Google listing . If you don't have one yet, click the link below to learn how to create one.
How to add a restaurant to google map
A properly optimized Google Maps business profile can increase restaurant traffic by up to 300%. See the graph below to see how the number of views of the business listing increased along with its positions.
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How to Optimize Your Business Listing on Google Maps
A properly optimized Google Maps business card should include all the basic information about the company, such as:
name - must include our restaurant's brand,
address - so that Google Maps users can easily determine the route to our restaurant,
telephone number - to quickly contact our restaurant.
link to website - to see the full offer.
But that's not all we can put on a business card. A Google Maps profile offers a range of options to showcase your products or services.
How to properly optimize your Google listing? A great tool called Localo comes to our aid . It allows us to check the position of our listing, as well as perform an audit, telling us what else we can improve in our GMB panel so that the position of the listing increases significantly.
Below is a grid of a pre- and post-optimization Google My viber database Business restaurant profile according to Localo (formerly Surfer Local) guidelines.
Positions before and after optimization according to Surfer Local recommendations
Positions before and after optimization according to Localo recommendations
Keywords
Before you start optimizing your Google Maps Business Card, you need to find keywords for which you will position your business card. Google itself comes to the rescue here, offering tools such as: Keyword Planner or Google Trends. You can also use the free Chrome Keyword Surfer plugin. These tools allow you to accurately select keywords, after entering which users will search for your restaurant. Usually, however, the most popular keyword phrases for restaurants are:
restaurant + city,
restaurant nearby,
or the word restaurant itself.
After entering the first combination, the user will see results from the entire city, while in the case of the last two, the distance to the individual restaurants will play the main role. Google Maps will display restaurants in the area.
How to generate a business card audit in Localo
Surfer Local Audit
The Localo app is a new tool that is developing very quickly, just like the Google My Business listing service itself. Now they offer a new feature, which is position monitoring. This is a great solution that will save a lot of time that we have to spend checking positions ourselves. The data is saved, and we can view a map with the results at any time.
Title
Google's guidelines state that we should only include the official company name in the title.
Main and Additional Category
Category is the main ranking factor. We should set the one that best describes our company profile. The Localo application suggests which category will be optimal as the main one, and which additional categories we can add. In this case, we should set "Restaurant" as the main one, and "Polish Cuisine", "Catering", "Banquet Hall" as additional ones.
Suggested Categories by Surfer Local
Localo's suggested categories
Area of operation
The area of operation in the restaurant should be set as the city it is located in. We can also add the city districts that are served by our restaurant. Alternatively, if the restaurant provides a delivery service, we can add the cities, districts to which it delivers food.
Company description
The company description should accurately describe the profile of our company and intrigue the user to visit our restaurant. So that they know whether we serve their favorite cuisine.
We can also create a company description using Localo. It suggests what words we should use to make our description optimal and help increase the position of the business card.
Opinions
Opinions are one of the most important ranking factors. Systematic acquisition of them should be our priority. We should respond to every opinion, especially negative opinions. No negative opinion should remain unanswered.
66% of internet users say that they treat opinions they read about a given company online as if they heard it from a friend. That is why it is worth taking care of our company's image on the internet and obtaining a sufficiently large number of positive and detailed opinions about the restaurant.
The Localo application helps us and checks what the optimal number of reviews our business card should have relative to our competitors.
You can learn more about Google reviews in the article below.
How to get Google Maps reviews.
Surfer Local's Review Analysis
Localo's Opinion Analysis
Photos
Photos in Google Maps play a very important role. They help potential customers decide whether to use our services. We should regularly post new photos. It is important that each photo is clear and of good quality. Photos added by customers are equally important.
Don't know how many photos you should have on your Google listing? Localo comes to the rescue. It analyzes the number of photos our competitors have and displays the optimal number for us.
Optimal number of photos
Optimal number of photos
Menu
If our business card has the "restaurant" category set, we have the "Menu" option available in the Google My Business panel, where we can present all the dishes served along with a description and price. This is very helpful so that our potential customers immediately receive information about what dishes they can order before coming to our restaurant.
Fun fact:
The menu is only displayed on mobile devices.
Business Site
Google My Business offers the creation of a free website, which contains basic information about our restaurant. This is a very good solution for newly established companies that are just starting their adventure with online marketing and cannot afford more expensive solutions.
Why is it worth it?
Finally, I would like to summarize the main advantages of using the Google My Business service. At the moment, it is one of the cheapest, most effective forms of advertising on the Internet . Although the business card itself is free, if we want to get to the top, it will be necessary to invest in the right tools or commission Google business card positioning to professionals. Even taking into account this cost, it is a fraction of the amount we would spend on popular Google Ads.
