Profile of the “smartphonist”
According to Criteo's 2016 Fashion Flash Report , the majority of fashion shoppers under the age of 35 make purchases via smartphone . They are fast users, skilled in handling new technologies, who jump from one device to anot the benefits of afghanistan phone data in business her to search for products and then buy them. The key to attracting them is knowing where they are, how they behave, what services they demand and suggesting products they are already looking for.
They are not just clothes buyers, they are also fashion lovers. They want their clothes “here and now” ; they often decide based on the price of the product and the shipping costs; and they buy, above all, “low-risk” items (T-shirts and shirts), because they know the sizes, as well as accessories (belts, caps), which do not need to be tried on.
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How to attract “smartphone users”
To attract this type of buyer to your e-commerce , we recommend following these ten tips:
1.- Smartphone users get information and buy through the mobile web , so you must make sure that your ecommerce is responsive , that is, adapted to mobile devices. Another option is to have an app for your online store , especially because it converts better and gets more shopping carts.
2.- Minimize the loading speed of your e-commerce . If your pages take too long to load, you will lose customers.
3.- Take care of your logistics service and the return process. If you deliver a product quickly, your customers will repeat. Likewise, you must make your return policy very clear and always respect it.
4.- It offers several payment methods . Users are wary of entering their bank card details on a smartphone . Therefore, it also gives the option of using other methods such as PayPal, transfers, etc.
5.- Include tailor recommendations : which sizes of your products correspond to body measurements (chest, waist, back, etc.). This way you will get them to buy not only accessories and “low risk” products.
6.- Smartphone users love to share what they have bought on social media . Help them spread the word by using social buttons on your own page. A user recommendation is free advertising and is valued more than any paid advertisement.
