What benefits can be derived from unified and omnichannel service?
By implementing an omnichannel strategy and providing unified care , organizations can gain advantages such as:

By implementing omnichannel, it is possible to unify all points of contact with the customer. Thus, a person can contact your company through WhatsApp and then continue the conversation through Google Business Messages, where they can finalize the purchase thanks to the integration of a payment button.
This, of course, results in a competitive advantage that allows you to stand out in an increasingly complex market , since organizations that implement omnichannel retain nearly 90% of their customers , versus 33% for companies that do not.