By now, you've probably heard about SEO and you've already learned about the importance of good SEO positioning . If so, I guess you've also heard about the link building strategy, which consists of a series of techniques that allow you to obtain quality external links that point to your content (without forgetting internal links) to improve search engine positioning and increase the level of authority of your website.
This way, you will be able to optimize your company's website. Companies that use this inbound strategy on their blogs get 97% more links to their website , because other websites share your content, which produces new visits to your website and gives you the opportunity to establish a relationship with them.
With traditional marketing, you can't list of czechia consumer email always accurately measure your return on investment . For example, with a TV ad, you can get a rough idea of how many people you reach, but you can't track them after the ad has been viewed.
Until now, this lack of knowledge was a problem. However, with the inbound methodology , all variables are measurable , which allows us to know exactly what the return on investment is.
Personalized communication
Inbound marketing allows you to segment and even personalize your communication based on the user's behavior on the website and the materials they download . This makes it easier to adapt communication to the interests of each consumer and offer what they are really interested in.
Cheaper than traditional marketing
Although it may seem strange, because normally the 'new' tends to be more expensive, in this case the rule does not apply. According to a study by HubSpot , traditional marketing is 62% more expensive than inbound marketing.
Without a doubt, visibility, SEO positioning, results measurement, personalization and price are some of the main reasons that have made inbound marketing an increasingly strong trend in the world of marketing, but there is much more.
