Taking advantage of celebratory dates is a sensational opportunity to obtain more sales and/or engage customers.
To give you an idea, in 2017, on Consumer Day (03/08) , e-commerce sales exceeded R$260 million and with an average ticket of R$470.00 . Although this is a very good number, it does not compare to Mother's Day , which in the same year had a revenue of R$1.9 billion and an average ticket of R$417.00 . So, if you still do not take advantage of these dates, try including them in your strategy. They will certainly bring more results.
How to take advantage?
First, choose special dates that are related to the type of product or service your company offers. After all, there's no point in marketing campaigns that are just shooting in all directions. Analyze your products and see if your customers are really interested in them on that specific date.
Example: If you sell mattresses, there's no reason gambling data japan to send campaigns on Indigenous People's Day, for example. Unless you have a very creative idea that connects your product to the date, you'll just be wasting your time.
To help you organize yourself and have time to think about strategies, I'm listing some upcoming dates below:
Commemorative Dates
Carnival
March 5, 2019
Women's Day
March 8, 2019
Consumer Day
March 15, 2019
Easter
April 21, 2019
Mother's Day
May 13, 2019
Special dates for specific niches
International DJ Day
March 9, 2019
Health and Nutrition Day
March 31, 2019
Children's Book Day
April 2, 2019
Swimming Day
April 8, 2019
World Book Day
April 23, 2019
International Education Day
April 28, 2019
Now that you have the dates, you can plan your campaigns and get great results.
results. If you already use our Email Marketing tool , you can have all the campaigns ready and scheduled for their respective dates. See how:
Email marketing is an excellent way to work with commemorative dates and makes your customer feel special, allowing them to receive offers that have to do with what is being celebrated and analyze the detailed measurement of the results.