Schema tags allow you to control how your content is understood

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The content knowledge graph allows search engines to understand and derive new knowledge about your organization.

Generative search engines with artificial intelligence, such as Gemini , SGE , and ChatGPT , benefit significantly from a well-constructed knowledge graph .

By providing factual and connected schema markup teacher data in a graph, your website becomes a data layer for machines to consume, giving you control over how you want your data to be understood and allowing them to make accurate inferences about your brand.

Start maximizing the semantic value of schema markup
Expanded results aren't dead. In fact, they've never been more alive!

Google uses schema markup on your website to understand your content while helping you stand out in the SERP, creating an engaging search experience for your customers.

Google will continue to release new rich results in exchange for your data, as its AI-powered search relies on access to your data to provide accurate and relevant answers.

However, the value of schema markup goes far beyond achieving rich results.