A positive user experience is a priority

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Google is increasingly focusing on user experience (UX). This means that websites that provide users with a positive UX will rank higher in search engines. Factors that affect UX include page loading speed, mobile optimization, and ease of navigation.

Keyword research is useful, but it's only part of the picture
Keyword research is still an important part self employed data of SEO, but in the future, it will be important to focus on other factors such as semantics and search context. Search engines are becoming more sophisticated and better able to understand the user’s intent behind a search. This means it is important to create content that matches that intent, even if it doesn’t contain exact keyword matches.

The importance of local SEO continues to grow
Local SEO is important for businesses that want to reach local customers. Local SEO is expected to become even more important as more people search for products and services in their area using mobile devices.

Video content will become increasingly important
Video content is becoming increasingly popular and this trend is expected to continue. This means for SEOs, it is important to incorporate video content into your strategy. Videos can help improve website rankings, increase click-through rates, and increase time spent on the site.