You need to know how to take advantage of the real-time data that these types of tools offer. And to do that, you need to know how to analyze them. These percentages that you will find are the ones that will help you work on your next campaign.
According to a survey conducted by Hubspot between November and December 2019, it indicates that almost 80% of marketers reported an increase in email engagement over the past 12 months . Given this high demand, it is necessary to interpret email marketing metrics correctly.
TABLE OF CONTENTS
Metric-friendly messages
Average ratios of the different metrics
Learn to interpret email list of moldova consumer email marketing metrics
1.- Opening rate
2.- Click rate
3.- Unique and total clicks
3.- Opening click rate
4.- Bounce rate
5.- Number of casualties
6.- Rejection rate
7.- Conversion rate
Metric-friendly messages
Do you know how you can work on your emails to get good results? There are some keys that can help you achieve this. So when interpreting email marketing metrics you will see positive percentages. Pay attention to these factors to improve your ratios:
According to GetResponse , emails that include images get a click-through rate of 4.22%, while those without only get a click-through rate of 3.06%. This shows that adding graphic elements makes the email more attractive to the recipient .
It also indicates that by personalizing the subject of emails, the opening rate increases slightly , from 23.57% to 24.43%. This also applies to the body of the email, which generates click rates that go from 3.61% to 4.46%.
And although it may seem unprofessional to many, it is interesting to include emojis in the subject lines of emails . In fact, they are only added to 8% of messages. However, this practice manages to increase the opening rate by almost two points, from 23.50% to 25.46%.
Average ratios of the different metrics
interpret email marketing metricsKnowing the average figures for the key metrics of your email campaigns can also be helpful in this process. That's why in 2018, a study was conducted on email marketing results according to company size. The average data extracted was:
Opening rate: the average is around 20%.
Click-through rate: between 2 and 3% on average. It should be noted that this can increase if you work with an attractive offer.
Bounce: around 0.3-0.4% for hard bounce and 0.4-0.5% for soft bounce.
Complaints: These are below 0.015%.
Lows: below 0.3%.
Knowing these numbers, you now have a clearer idea of what you might see when interpreting email marketing metrics . It's all about being as prepared as possible to launch effective campaigns.
