SEO: track, test and experiment

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The dynamic development of the search segment, influenced by the new DMA law, provides companies with important data for adjusting marketing strategies from an SEO perspective. Specialists should therefore focus on SEO optimization focused on new comparison features that are increasingly evident in SERPs. This includes understanding the functionality of query abbreviations and adjusting content to be consistent with these new formats.

Although the DMA, which ensures a fair playing fantuan data field for competitors in the digital market, is already in force, there may still be situations where Google is visibly favouring its services in search. In such cases, the authorities advise companies to be vigilant and report any suspicions to the competent EU regulators.

Given the dynamically changing search landscape, there is a need to constantly test and evaluate various optimization practices, utilize advanced SERP features, and adapt your strategy to changing algorithms. These now work much more with comparison tools and third-party services than they used to favor Google services.