If you don't know what your email

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By doing this, you can: Create predictability in your business To grow your e-commerce business, you need predictable growth channels. If you don't know how much an email subscriber is worth, you can't create the predictability needed to invest in email as a channel. predictability to predict Determine the true ROI of your email list building efforts If you don't know how much an email is worth, it's impossible to determine the ROI of marketing efforts designed specifically to increase your email subscribers. Determine more accurately the real ROI of your other channels One of the dangers of e-commerce marketing is that you're disabling channels that are actually profitable, but you don't realize they're there.

For example, you might test Facebook ads , and those tests will show that your ROAS isn't high enough. A lot of people might visit your website, but not enough people make a purchase. For this reason, you might telegram data want to disable Facebook ads. But you don't realize that people love your store but aren't ready to buy right away. So they add their names to your email list. subscribers are worth, you risk overlooking them in your Facebook ad purchases and ending your campaigns prematurely. E-commerce success is a matter of mathematics E-commerce is an art.

You have to offer good products. You have to have a beautiful store. You have to have something you're passionate about. But you also have to know math. And in math, you have to assign a value to each part of your funnel. It helps you build partnerships When you know the value of each email subscriber, you are then able to know when partnerships are successful or not. partnerships to get more email subscribers This lets you know when to move on Most e-commerce businesses simply choose to increase or decrease their budget on a monthly basis.