E-commerce search – transactional queries

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Transactional queries in e-commerce often indicate a high level of intent to purchase or complete a purchase. These queries are often focused on specific products or services, indicating that the user is close to making a purchase decision. In our AI models, we refer to this group of users as “customers”—individuals who already know what they want but are looking for the best way to purchase. While AI can significantly influence user preferences for more general queries, when facebook data users are moving toward a direct purchase, specific brands and e-commerce sites still need to be engaged.

For the query on Christmas gifts for men for 2025, a positive feature was that all the websites cited in SearchGPT's answer were published or updated (or so they claim) within the last month.

"Best Holiday Destinations 2025"

As with many other travel queries, SearchGPT displayed a stack of images above the results carousel. The selection of destinations here was truly diverse. Citations were heavily focused on publishers, along with several travel companies and travel blogs in the search results section. It’s clear that SearchGPT is choosing sources to offer a broad perspective on a given topic.