Influencers and micro-influencers

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As we increasingly move interactions online, influencer marketing is booming. The influencer marketing market grew from $9.7 billion in 2020 to $15 billion at the end of 2021.

Numerous companies enrich their online campaign with collaborations with influencers and micro-influencers and thus directly touch their target audience. It is particularly interesting that companies are increasingly turning to micro-influencers. The reason is clear: micro-influencers may have fewer followers, but it is a precisely defined target group. A "mere mortal" will more easily identify with a micro-influencer or "girl from the neighborhood" than with a celebrity .

For example, if a big movie star advertises a hair dye that is easy to apply at phone number list home, it is clear that the general public will not be able to identify with it, nor will they believe the advertisement. Celebrities usually go to their (equally famous) hairdressers and never think of bothering with their hair. On the other hand, a working mother from the area, who offers advice on how to save time or money in videos on YouTube, will more easily "sell" such a product, and the audience will identify with her more easily.

American company Dunkin' Donuts achieved excellent results thanks to collaboration with influencers during National Donut Day (June 3). They collaborated with 8 influencers, who took over their official Snapchat account during the day. During the campaign, the company increased the number of followers 10 times, achieved engagement of 40,000 interactions, and the campaign itself had a reach of 3 million people.

3.    Partnership with non-profit organizations
Much like a person, a company must have character. That is why the topic of humanizing online performances is often mentioned. The way you address and interact with your target group reveals the character of your business and can be a decisive factor in turning interaction into conversion .

Partnering with a non-profit organization that supports a specific cause can be a great marketing move. It would be best if it was about a cause that you really care about, or a cause that someone from your company is seriously committed to. In this way, you sincerely give support, and you also realize benefits. From a business perspective, the cause you represent should touch your target group .