We plan the budget based on advertising goals

[rabhasan018542]

A new company enters the Rostov-on-Don market with a furniture and carpet dry cleaning service. Advertising has not been launched before, there are no statistics. The company has 100 thousand rubles a month of free funds for advertising.

Important! 100 thousand rubles is not a budget yet. It is the amount of available funds. We will find out the budget after selecting semantics and assessing the cost of traffic.

Goal : Get maximum traffic from searches for selected keywords.

Solution : we collect semantics that will allow us to cover the niche as much as possible. Then, in the media plan, we set the highest percentage of traffic by keywords, get a budget forecast and compare it with the available amount.

To collect semantics, we will use the amazon database media planning tool Click.ru . With its help, we will collect keywords based on the semantics of the site and estimate the advertising budget.

Let's use automatic word selection - the tool collects keywords based on the site's content.



You can also collect words in the media planner based on competitors' websites and from statistics counters. In the latter case, you need to have configured counters and provide access to Yandex.Metrica and Google Analytics. In addition, you can upload your words if you collected them using other tools.

We have collected 147 keywords. Let's add them to the media plan - at the bottom of the page the click forecast and advertising budget are shown.