Page loading speed is a critical factor for both SEO

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Mobile Responsiveness: In this day and age, when most users access the internet from mobile devices, mobile responsiveness is an absolute must. SEO-friendly themes automatically adjust to the screen size of different devices (mobiles, tablets, desktops).
Structure and Navigation: Good website structure and intuitive navigation make it easy for users and search engines to navigate your site. Optimized themes typically offer a logical page hierarchy and a clear menu.
Support for SEO plugins: Quality themes are compatible with popular SEO plugins such as Yoast SEO, Rank Math, or All in One SEO Pack, which make on-page optimization easy.
By choosing a WordPress theme that meets these business owner data basic requirements, you will provide a solid foundation for your SEO efforts and improve your website's chances of success in search.

WordPress users have access to thousands of themes, both directly from the WordPress repository and from third-party developers and vendors. While many of these themes may seem appealing at first glance due to their design and aesthetic appeal, a closer look at their technical implementation can reveal hidden issues. Beneath the attractive facade is often poor coding , leading to slow page loading and lack of compatibility with important plugins, especially those for SEO. These shortcomings have a direct negative impact on your website’s search engine rankings. If your website suffers from serious technical SEO-related issues, Google will not consider it an authoritative source of information in your field, making it much more difficult, if not impossible, to achieve top positions in search results. Therefore, it is crucial to choose a theme not only based on its appearance, but also to consider its technical quality and search engine optimization.