You can use generative AI tools to optimize your messaging. This would simply require you to feed your draft to the AI tool and it will suggest ideas to increase clarity and improve your copy.
Setting key metrics will help you understand how effective your marketing efforts are in increasing your customer conversion rate. You can see how well you are doing in attracting new leads and converting them. You will also determine which touchpoints are driving the most customer conversions and which ones are performing poorly. This way, you will know what to focus on.
If you use Google Analytics or any other web analytics tool, here are the key metrics to pay attention to:
website traffic – the number of visitors your site receives in a period.
Traffic Sources – Where your site visitors are coming from. For example, organic search, social media, or direct engineer data referrals. Here’s what this report would look like:
Google Analytics
Conversions – The percentage of visitors who take the desired action. It shows how effective your site is at converting traffic into leads or customers.
Customer Acquisition Cost (CAC) : The average cost of acquiring a new customer. It helps you evaluate the efficiency and ROI of your marketing and sales efforts. You can determine this when you assign a value to each goal conversion on your website. See the example below:
Google Analytics
Source
You can also use heat mapping tools like Hotjar to visualize clicks and interactions on your site. This can help you determine which pages keep users engaged.
To set up tracking on your site, configure your analytics tools based on your conversion or revenue goals. This usually includes setting up “events” or “goals” that are triggered when users perform a desired action. You’ll also want to add UTM (Urchin Tracking Module) codes to links in your marketing campaigns so you can easily track where your traffic is coming from and know which channel is most effective.
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