CEO and Project Manager
April 18, 2017
It is well known that tourism marketing strategies focus on bringing the value proposition offered by the products or services of a particular company to the end customer. One of the first steps we must take, if we really want to offer a quality service, will be to know both our target market and our potential customer. From here arise the Buyer Persona, which are nothing more than the classic population segments but with a more personalized touch.
Within the tourism sector, accommodations, agencies and destinations work hard to offer a quality service to people who want to travel or access a specific destination for a georgia email address specific need. For this reason, tourism companies must know their potential clients inside out in order to have more possibilities to convert. To create a solid business structure, knowing the public we are targeting well will be the basis on which all our efforts will rest.
Table of Contents [ Hide ]
1 Definition of Buyer Persona.
2 How to define the Buyer Persona.
2.1 Pablo (Family man and Businessman)
3 We put on our Buyer Persona's flip-flops.
Definition of Buyer Persona.
Nowadays, we find increasingly varied types of clients with more specific needs. For this reason, Buyer Personas are defined as a fictitious entity that we create within our strategy with the aim of “putting a face” to the different customer segments we target , that is, it helps us identify our potential clients by name and surname, personality and specific characteristics. This allows us to offer a better product/service while making our team more aware of the “why” and “for whom” of their work.
In digital marketing, we talk about the Buyer Journey as the entire path that our customers take from the inspiration phase until after their journey is over. Within the Buyer Journey, the Buyer Persona is a vitally important tool to know how our customers will move and what they will feel when it comes to optimizing their experience, which will translate into benefits for our business.
