Why does your company need an app?
Greater brand presence
By creating a new app you are creating a new space to display your products, services or content. This leads to greater visibility and presence for your business. With this new space you will be able to build loyalty the benefits of using the south korea phone number list with your current customers, as they will be in contact with your company 24 hours a day. And, in addition, you will be able to increase your customer database.
More information about your customers
Not only will you be able to reach more users, but you will also be able to segment them and establish different behaviour profiles. Knowing, for example, how they navigate the app, what content they visit, how much time they spend in the app or how they behave once they reach your website, are just some of the many data you will be able to find out. The more information you have about your customers, the better content you can offer.
Direct channel
You establish a direct and fast channel with your customers, as with a click they can access content, products or services from anywhere. Who doesn't have the Facebook app on their smartphone? When, in fact, we can access it through the browser. The answer is simple, because of the speed. In addition, they are characterized by being a very easy-to-use medium. What's more, nowadays there are usability standards that are usually replicated massively in many apps so that users have easy navigation.
Exclusive content
A key factor that can help you build customer loyalty is the possibility of offering unique and exclusive content. It's not about repeating the same formula and content that you already have on your website, we are facing a new medium and therefore if you want to differentiate yourself from your competition you have to take advantage of the possibilities that it offers. For example, if you have an Ecommerce, the app can be a good way to incorporate coupons and promotions only available on mobile devices. Incorporating videos, contests or games are other ways to promote and boost your app.
Steps to create your app
Once we have decided that we want to create an app, we must establish a plan and a creation strategy. If it is your first time, we leave you this guide of the steps you will have to follow to make yours.
First step: Have an idea
Any business starts with an idea. Establishing the idea we have and the needs we want to cover will be the first step.
