the design is consistent across the entire page

[rupaseo99]

Bamboo is one of the leading players in the HR applications market.

They entice visitors by offering a demo in exchange for an email. Good points on this opt-in landing page include:

the design is consistent across the entire page,
the bar with a set of logos of large companies with a text communicating that the platform is suitable for every business (regardless of its size),
A visual preview of the demo on the right, which serves as a teaser for visual lovers (i.e., most of us).
BambooHR opt in landing page with a demo as a lead magnet

Is there room for improvement? Let's not force it. This page is very well done!

6. Thoropass
Now let's move on to the student data worst opt-in page example. Let's tactfully omit the company name (it's a really big player in the stack anyway...).

The subscription form has too many fields, and what's worse, it's duplicated. The first one appears every time a visitor enters the page, while the second appears after closing a pop-up window.

The text is bloated and overwhelming. This may be good for search engines, but at the same time, it doesn't encourage potential customers to share personal information (which is its essential function).

If you decide to create your own opt-in page, scroll through the following examples for inspiration.

registration forms on the landing page.

7. JobDiva
The design is clean, making it easy to navigate. The call-to-action button stands out from the rest, so no one gets lost.

A free e-book with some professional insights is a practical gift, but it would be great to highlight it with a benefit-oriented headline, because that's the first detail that catches a website visitor's attention. On the other hand, "The ATS e-book" and "See how the future unfolds" communicate nothing.

Another weak point is the subscription form. It's too long, which leads visitors to unsubscribe rather than type in so many lines of information.