Expert in Google Ads and Web Analytics
July 18, 2017
Web analytics is one of the most important solutions for hoteliers when their goal is to thoroughly understand the results of the online marketing actions they launch from their accommodation. In this post we present some Google Analytics tips for Hotel Dummies
Hotels and their management teams are increasingly aware of the importance of analysing all the information that surrounds them. This trend is accentuated when we talk about list of georgia consumer email the digital work that accommodations face. Travellers move easily online and we must be no less if we want to satisfy their needs while increasing our turnover. In this sense, our accommodation website must be one of the axes around which our digital marketing strategy revolves.
Of all the well-known web analytics tools, you've probably heard of the famous Google Analytics tool. Given its high performance and zero cost, Google Analytics is part of the plans of most hoteliers when they are curious and/or need to know what is happening on their websites.
Before working with this tool, you must be sure that the data you are looking at is correct and not fall into the error of the ease of use that it appears to have. In this post from Turismo is People, we are going to share 5 things that you probably didn't know about Google Analytics and that will help you to know which pages you have to work on and how to do it, as well as testing them using A/B tests. Let's get to it!
1 1. Enter the tracking code.
2 2. E-commerce setup.
3 3. Identify Traffic Flows.
4 4. Detect problems through data.
5 5. Compare experiments with A/B tests.
1. Enter the tracking code.
Accommodations use their websites primarily to showcase their facilities and maximize direct bookings. To know the effectiveness of this work, you need to monitor 3 main pages: the home page, the rooms and rates page, and the booking confirmation page. This allows you to analyze guest behavior from the moment they arrive on the website until they confirm a reservation or leave it.
This work is done with a tracking code that Google Analytics generates for you to insert into your website. In addition to that, you will be able to check the functioning of your booking engine and the conversion rate you are obtaining on actions that motivate direct bookings.
