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In recent years, many Digital Marketing professionals have based their communication strategies on Internet advertising. Digital advertising, unlike television, radio and print advertising, is currently experiencing the highest growth rates.
However, although there are several types of advertising on the Internet, it is germany email list search engine advertising that has seen the greatest growth, especially that done through Google Adwords .
In this article, I talk about Google Adwords , first explaining what this system consists of and then presenting a short guide to understanding how to advertise on this Google tool.
Ready? Let's go then. But first click here and get your Google Ads promo code .
What is Google Adwords?
For those who don't know, Google Adwords is an online advertising service that allows any advertiser to pay to promote their ads through Google. This tool is essentially based on a Pay Per Click advertising model that ensures that the traffic that comes to your website is qualified. Why? Because everyone who finds your website has typed certain keywords into Google that you are paying for.
Since they typed in these keywords out of interest, users who see your page in search results will be interested in your content. And have you ever imagined the benefits of appearing on the first page of search engines? If your website has relevant and quality information, you can get millions of visits and easily achieve positive conversions!
The Internet has long since ceased to be a simple repository of isolated content for merely informative purposes. Today, this network spread across the world supports the business world and is an indispensable tool in the construction of any digital strategy.
But what exactly does this Google service consist of? Google Adwords is the Internet giant's biggest revenue generator and allows you to create the ads that best suit your market niche.
For a certain amount, you can set up your campaign and advertise to groups related to your business. These ads will then appear on Google's search engine and on partner sites through Google Adsense .
Google Adwords also has a system that allows you to discover the most searched keywords on the Internet. By knowing what people are looking for, you can adapt your content and increase your visibility in the search engine.
This way you will certainly improve your strategy and know in advance whether or not your ad and content will be successful.
If you want to know how to appear on Google or if you are about to launch a campaign to start advertising on Google Adwords , read our tips first to get better results. Remember that a well-defined strategy will save you time and money.
Next in this post, I will point out what I believe to be the 3 biggest advantages of investing in the Google Adwords advertising system and why it can bring you the results you are looking for.
Advertising on Google Adwords is a measurable action
With Google Adwords, every aspect of your marketing campaign is measurable: the number of clicks, the number of impressions, the click-through rate (CTR), the number of conversions, the conversion rate, the cost per click (CPC), cost per acquisition (CPA), and much more. This makes it extremely easy to measure the return on investment (ROI) and understand whether or not the strategy is working.
Advertising on Google Adwords does not require fixed costs
One of the main benefits of Google AdWords is its budget flexibility. Users of this tool only pay when someone clicks on their ad (i.e. you pay per click) and it is up to you to determine exactly how much you want to spend on a campaign. How much are you willing to pay to have your ad shown to users? The options are limitless.
Furthermore, if you are working with qualified professionals, the campaign performance will be optimized so that the cost per click gradually decreases over time. Imagine that you had invested 50 euros in a certain keyword but that, over time, Google recognized that the competition for that keyword was not strong enough for you to make such a high investment.
What happens? Google notifies you and automatically adjusts your budget, so you can still see an increase in traffic without spending as much money.
Advertising on Google Adwords adds value to your content
Google's job is to present the most relevant results in response to Internet users' searches. For this reason, advertisers who pay large marketing budgets will not necessarily get the best positions on the search pages, nor the best ranking. Why? Because content always matters.
Every time a user searches for a keyword on Google, a sort of auction takes place between ads. This auction determines how the results will be organized on the search page. For example, if you are paying 10 euros for the keyword “Digital Marketing” and your competitor is paying 20 euros for the same keyword, this does not necessarily mean that your competitor’s ad will rank higher than yours.
Google takes several factors into account when determining your Ad Rank. If your Google AdWords campaigns generally have a higher click-through rate than your competitor, then your ad is more likely to receive clicks, as it will be indexed higher than your competitor.
Similarly, Google takes into account your website and the page you are directing paid traffic to (the landing page). If the quality of your landing page is more relevant to the search query than your competitor’s landing page, then the same thing will happen: your result will appear first.
