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While Team Members Come And Go, The Understanding Of Content Doesn’t. Fifty Percent Strongly Agree, And % Somewhat Whom Their Content Team Reports Understands The Work They Do. Only % Disagree. The Remaining % Neither Agree Nor Disagree. And Remote Work Seems Well-tolerated: Only % Say Collaboration Is Challenging Due To Remote Or Hybrid Work.

Content Marketing Challenges: The Right Content, Lack Of china phone number material Resources Most Technology Marketers (%) Cite Creating The Right Content For Their Audience As A Challenge. Other Content Creation Challenges Include Differentiating Content (%), Creating Content Consistently (%), Creating Quality Content (%), Optimizing For Seo (%), Creating Enough Content To Keep Up With Internal Demand (%), And Creating Content That Requires Technical Skills (%).



One In Four (%) Say They Are Challenged To Create Enough Content To Keep Up With External Demand. Other Hurdles The Most Frequently Cited Non-creation Challenge, By Far, Is A Lack Of Resources (%), Followed By Aligning Content Efforts Across Sales And Marketing (%) And Aligning Content With The Buyer’s Journey (%).