But what if I told you that you could combine both and increase your business growth at no additional cost?
Yes, many smart businesses are leveraging this as a growth hack to generate more awareness, leads and sales.
In this guide, I'll show you 8 smart ways to combine social media and email marketing to grow your business.
Why Should You Combine Social Media and Email Marketing?
To grow your business, you need as many audiences as possible. Combining email and social media will not only attract more audiences, but will also increase your chances of generating leads and sales .
Once you start promoting your email signup form effectively on social media platforms like jiangxi mobile phone numbers database and LinkedIn, the number of subscribers joining your email list will increase.
As you know, your target customers may not have the same way of finding your business. Some prefer to interact with businesses via email, while others prefer social media interaction.
That’s why many businesses are turning to omnichannel marketing platforms like HubSpot to help them combine social media and email.
SendPulse, for example, goes even further, helping marketers create multi-channel marketing flows that can include SMS, chatbot notifications on Facebook, Instagram or WhatsApp, and of course, email campaigns.
So combining social media and email will give them more options to discover what you stand for and how you can help solve their problems.
And best of all, it makes you stand out from your competitors as you will be among the few who try new marketing strategies to get better results.
With that said, let me show you 8 smart ways to combine email and social media marketing to grow your business.
Schedule Social Media Posts to Remind Your Audience to Subscribe to Your Email List
This is a practical approach to growing your email subscribers using social media. It works great on Twitter and LinkedIn for businesses that have higher engagement rates on their social media posts. Scheduling your social media posts makes it easy to target your audience at the right time. This way, they won’t miss out on the action you want them to take (subscribing to your email list).
If you’re using social media management tools like Hootsuite and SocialPilot to grow your social media presence, it’s time to start creating more valuable content that your audience will find helpful. And finally, include a link to your email signup form with a reminder to subscribe.
Justin Welsh, who teaches digital content creators how to start a one-person business, uses this method to grow his email newsletter business. He has over 400,000 followers on Twitter who engage with his content. After providing valuable content on Twitter, he reminds his followers to subscribe to his email newsletter to learn more about building a successful one-person business.
Grow your email subscribers using email
It has over 140 thousand email subscribers so far and makes money from these subscribers through newsletter sponsorship and sales of its digital products.
Recycle Engaging Social Media Content
Engagement is key in marketing and is a sign that your message is resonating with your target audience. If you have a piece of content that’s been getting a lot of traction on social media, you can recycle it and use it in your email marketing campaign to see if it resonates with your email audience. This is a way to expand your reach, create more awareness, and build relationships with your target audience.
Let’s say you’re a fitness instructor and you post on Facebook about the benefits of the latest gym equipment available in your online store. Your audience comments on your post, shares it, likes it, and even sends you a DM to learn more about it. That’s good traction.
Copy it, edit it to fit your email tone, and send it to your email subscribers with an engaging CTA to take action. This can lead to generating leads that can convert into sales.
Link to Your Social Media Pages in Email Campaigns
Use your email campaigns to promote your social media accounts. This is one way to let your email subscribers know that they can interact with you on different social media platforms. Email marketing tools allow you to include links to your social media profile when creating and launching email campaigns.
