My summer is in La Línea
Posted: Sat Dec 07, 2024 4:26 am
During the summer of 2020, trying to turn the situation around and encourage the residents of La Línea de la Concepción (Cádiz) to enjoy and feel proud of their town, the Gran Sur shopping centre has developed this street marketing campaign in the city and on the nearest beach. To encourage interaction and offer a benefit, reusable bottles, mask holders and cloth bags were handed out. All the items handed out, including the umbrellas located on the beach, included participation cards that allowed them to enter the draw for 3 €50 gift cards to spend in the shopping centre's shops.
The result has been very beneficial, as the surprise factor has encouraged interaction and increased traffic and visits to the shopping centre . Gran Sur's brand image has improved and it has connected more with its target audience. This is the summary video of the promotion:
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Summer challenge: helping you enjoy chile email list the beach safely
The El Paseo shopping centre in El Puerto de Santa María (Cádiz) created this campaign to make the beach a safe environment for everyone who wants to enjoy it. Hundreds of kits have been distributed that are very easy to assemble and effective in maintaining a safe distance.
The video of the street marketing campaign shows the great reception that these packs have had, managing to increase the recognition and perceived value of the shopping centre.
Open & Refresh We're back!
On the occasion of the reopening of the shopping centre after the lockdown, Gran Sur carried out this street marketing campaign to attract residents of Gibraltar. To combat the heat, bottles of water were distributed along with participation cards and a mask holder. The coupons offer recipients the chance to win gift cards to spend at Gran Sur.
By handing out the mask holders, the message has been reinforced that the shopping centre is a safe space and a safe leisure option for all visitors.
The result has been very beneficial, as the surprise factor has encouraged interaction and increased traffic and visits to the shopping centre . Gran Sur's brand image has improved and it has connected more with its target audience. This is the summary video of the promotion:
Please accept cookies to access this content
Summer challenge: helping you enjoy chile email list the beach safely
The El Paseo shopping centre in El Puerto de Santa María (Cádiz) created this campaign to make the beach a safe environment for everyone who wants to enjoy it. Hundreds of kits have been distributed that are very easy to assemble and effective in maintaining a safe distance.
The video of the street marketing campaign shows the great reception that these packs have had, managing to increase the recognition and perceived value of the shopping centre.
Open & Refresh We're back!
On the occasion of the reopening of the shopping centre after the lockdown, Gran Sur carried out this street marketing campaign to attract residents of Gibraltar. To combat the heat, bottles of water were distributed along with participation cards and a mask holder. The coupons offer recipients the chance to win gift cards to spend at Gran Sur.
By handing out the mask holders, the message has been reinforced that the shopping centre is a safe space and a safe leisure option for all visitors.