My summer is in La Línea

[Arzina111]

During the summer of 2020, trying to turn the situation around and encourage the residents of La Línea de la Concepción (Cádiz) to enjoy and feel proud of their town, the Gran Sur shopping centre has developed this street marketing campaign in the city and on the nearest beach. To encourage interaction and offer a benefit, reusable bottles, mask holders and cloth bags were handed out. All the items handed out, including the umbrellas located on the beach, included participation cards that allowed them to enter the draw for 3 €50 gift cards to spend in the shopping centre's shops.

The result has been very beneficial, as the surprise factor has encouraged interaction and increased traffic and visits to the shopping centre . Gran Sur's brand image has improved and it has connected more with its target audience. This is the summary video of the promotion:

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