Today, there are millions of people consuming stories all over the world. Instagram alone has more than 500 million daily users, not including those from YouTube Stories, Facebook Stories, LinkedIn Stories, Twitter Fleets, etc. A community of people too big to ignore in your marketing strategy , don't you think?
All major companies are integrating stories into their content strategies in order to reach their target audience. And you? What are you waiting for to start using them? Using them will have a decisive influence on how you impact and interact with your prospects, boosting your brand's engagement rate and providing you with valuable information regarding user preferences and opinions, as well as feedback on your products and services. In short: you will increase the visibility of your product, increase the transparency of your brand and, therefore, generate more leads for your business .
If you are developing a more digital communication, you should consider using such powerful online content in your marketing strategy. Very useful when it comes to standing out from your competition and being relevant to your target audience . Stories are a very valuable tool that you have to start exploiting no matter what.
As we pointed out earlier, within marketing for B2B companies, it is very common to believe that tools such as stories are not useful for reaching their potential audience, so they wallis and futuna islands email list do not dedicate the relevant effort to making the most of this functionality.
In the world of digital marketing and social media , the focus is not so much on selling as on attracting your prospects . How do you achieve this? By stopping promoting your product in the foreground and establishing relationships with the customer, thinking about their needs, about what they would like to see and read.
If you want to attract customers or start generating business opportunities for your industrial company, you should try to make your content as dynamic as possible . By using the tools offered by social networks, such as stories, you will be able to connect with your potential audience in a much simpler and more intuitive way.
LinkedIn Stories to impact your content strategy
In September 2020, LinkedIn , the world's largest network of professional users , launched a tool within its mobile application that promised to make its platform more dynamic: LinkedIn Stories.
