If you don't know what it senegal phone number library is yet, we'll explain it briefly here (and in more depth in a dedicated article ), before looking at its impact on email campaigns. GDPR okay, but what are we talking about in the end? On May 25, 2018, the GDPR came into force . Its primary objective is to harmonize data protection by taking into account recent digital developments, such as Big Data or artificial intelligence. To do this, it focuses on user rights, which are at the heart of the European regulation.
In summary, here are the 3 major points for the marketing department of this regulation: Consent: the user must explicitly express the wish to receive your offers. A pre-ticked box, for example, is not considered explicit consent by the GDPR. The right to be forgotten: or the right to “erasure” which allows the Internet user to obtain the total erasure of their personal data if they so wish. in an open and machine-readable format for consultation.
