When should you start promoting back to school products?
The back to school season runs from mid-July to mid-September. This varies across the US, with the school year running on different schedules depending on the state.
Marketers should consider launching their back-to-school campaigns at the start of July, as many potential customers gear up to check a few items off their shopping lists several weeks (or even months) before the first day of school.
Electronics, clothing, shoes, and general school supplies top back-to-school shopping lists, according to the 2023 NRF survey. Tech plays a bigger role than ever in education today, joining backpacks and binders as a must-have school staple.
How do you market back to school products?
Here are a couple back to school marketing guidelines to help you plan your strategy. Follow these to get the most out of this retail season and make your campaigns stand out.
Keep your key target audiences in mind
Back to School shoppers are a varied bunch, including:
Parents and caregivers
K-12 students
College students
Teachers
It’s always a good idea to tailor your back-to-school marketing campaigns to your target audience. You can even tag them in your CRM so you can easily reach out with targeted offers. The channels, campaigns, and promotions may change depending on your target audience’s needs and preferences.
For example, offering discounts or bundles on classroom supplies can be an effective way to market back to school products to teachers.
