Define editorial plan and workflow

[arafatrahman99]

Now that we know the potential of a multi-channel strategy based on email and SMS, let's move on to defining the strategy.

The keyword now is workflow, that is, a flow of automatic messages (email and SMS) that is triggered based on certain conditions set by the brand or specific user behaviors. There are essentially three operations to create a workflow:

choose the trigger event,
select messages,
set waiting times.
Here is an example of automatic purchase shareholder database cross-channel flow:


Email and SMS Marketing: The Strategic Workflow
6. Create special mobile-only promotions
Making users feel special is a great way to increase their propensity to purchase.

You can then use SMS to communicate an exclusive coupon code that allows access to reserved promotions, whether it is an increased discount or a free product.


Summer Email and SMS Marketing Strategies: Special Mobile Discount
Additionally, if you have an app , you can promote it by reserving special offers for mobile purchases. For greater effectiveness, follow up on users who use the discount code to send additional promotions.