A hashtag must have the communicative power to conquer

[arafatrahman99]

Feeling : potential users, the users. Only in this way will it be able to encourage them to use it. We work with creativity (just enough) to make it ironic and brilliant.

Always speak to your target : the hashtag is first and foremost a communication tool and as such it is essential that it is able to transmit a message to your audience. It is useful to work in a data driven way , analyzing why you need this database interests , trends , keywords already in use by your audience: choosing something already similar to them could be a winning key. It is useless to use a youth slang term if your target is over 50, for example.

Hashtags remain one of the most underrated, yet fundamental elements of any good digital communication project. Using them correctly means engaging users across the board, going beyond channels and types of content, but above all putting them at the center of the campaign.

Hashtags are particularly "their thing", a means to make them participate in online conversations with a leading role, shifting the focus from "brand oriented" to "user oriented" .

A way of communicating that is difficult to use (and control) without the firm reins of the right hashtag.