Increase customer loyalty through CRM-based marketing strategies

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By utilizing the accumulated data, you can optimize touch points such as e-commerce sites, SNS, and email distribution, and develop approach measures tailored to each individual. Operate while rotating the PDCA cycle Once you have introduced a CRM system, you will actually collect, store, and utilize customer data to implement your CRM strategy. However, CRM strategies do not always work out smoothly from the beginning. Things may not go as expected or you may not get the results you expected.


Furthermore, a CRM strategy will not produce uae telegram database immediate results. This is because it takes a certain amount of time to collect customer data and be able to use it. It will also be necessary to be aware that a CRM strategy needs to be implemented with a "medium- to long-term perspective." To get results from your CRM strategy, it's important to analyze the KPI values ​​you set in advance and evaluate your measures. If there's a discrepancy between your goals and actual measurements, review the direction of your strategy and take measures to improve it.


By continuing the PDCA cycle of plan, do, check out and act, you can improve the results of your CRM strategy. For information on how to proceed with specific CRM measures based on your strategy, please also refer to the blog post " How do you proceed with CRM measures? Recommended specific measures and key points for success explained with examples! " Examples of our customers who have benefited from CRM implementation Achieved an open rate of over 50% with the first scenario delivery! Case study by CARTA COMMUNICATIONS, Inc.