In this blog post, we’ll explore some of the best HubSpot features you might not be using yet, but should. You can also learn more about HubSpot features in our knowledge base .
Marketing Automation Workflows
Marketing Automation Workflowssource
Workflows allow you to create personalized campaigns cuba business email list that automatically send targeted emails to leads based on their behavior and interests. This marketing automation tool can help you nurture leads more effectively and move them further down the sales funnel. You can create workflows based on a wide range of triggers, such as form submissions, page views, and email opens.
Available in Sales Hub , Marketing Hub , Service Hub & Operations Hub starting with the Professional plan.
Smart Content & Personalization Tokens
HubSpot gives you a ton of tools that can make your content more engaging to your target users.
First, try smart content. It’s a powerful feature that lets you customize your site and landing pages based on a visitor’s location, device, referral source, or other criteria. This can help you provide a more personalized experience for your visitors and improve your conversion rates. For example, you can display different content or calls to action based on whether a visitor is new or returning.
At the same time, personalization tokens let you dynamically insert personalized information into marketing materials like emails and landing pages. This can include the recipient’s name, company name, and other information you’ve collected about them in HubSpot. Personalization can help you increase engagement and conversions by making your content more relevant to that recipient.
Lead Scoring
Lead scoring is a feature that allows you to assign a numerical value to each lead based on their engagement on your website and other marketing channels. This can help you set priorities based on conversion probability and focus your sales efforts on the most promising prospects. You can create your own scoring criteria based on factors such as website visits, email opens, and form fills.
The feature is cool, but expensive, and is only available on the Enterprise Sales Hub & Marketing Hub plans .
Sales Sequences
Sales sequences allow you to automate your sales efforts by sending a series of personalized emails to your prospects. This helps you stay on top of your game and bring your prospects closer to making a purchase. You can create custom sequences based on your prospects’ behavior and interests, and track their engagement with your messages.
To have this HubSpot feature, you will need Sales Hub or Service Hub at the Professional level or higher.
Sales Analytics
HubSpot’s Sales Analytics tool provides an in-depth look at your sales performance so you can track your team’s progress and identify areas for improvement. With Sales Analytics, you can monitor key metrics like deal size, win rate, and sales cycle length, and make data-driven decisions to optimize your sales process.
Logically, it is only available on Sales Hub , but starting from the Professional plan.
Attribution Reporting
Attribution reporting lets you track the impact of your marketing efforts on revenue and ROI. This can help you understand which channels and campaigns are driving the most sales and optimize your marketing strategy accordingly. You can create custom attribution models based on factors such as first touch, last touch, or multi-touch.
Only in Marketing Hub Enterprise plan.
Conversational Marketing
Conversational marketing allows you to engage with your site visitors in real time through chatbots, live chat, and other channels. This can help you provide a more personalized experience for your visitors and generate more leads. You can create custom chatbots that answer common questions or guide visitors through the sales process.
These are just a few examples of the many powerful features available in HubSpot. By using them, you can improve your marketing and sales performance and drive better results for your business. If you’re not already using these features, now is the time to learn and see how they can benefit your business. So why not try them today?
We can help you implement all of them into your business processes, just contact us using the form below .
