Table of Contents Hide
1 How to create an attractive Lead Magnet?
2 What should you do to get Lead Magnet?
3 How to make a Lead Magnet?
Have you ever heard the phrase "lead magnet" during sales training? What is it? How to prepare it and for what purpose can it be useful to you?
Lead Magnet is a so-called customer magnet. It is usually used when selling a product or service online. It is a type of free product, advice, sometimes a checklist or one chapter of a book/ebook or temporary access to a course. Lead Magnet is used for two purposes.
To collect data such as email, phone call from a potential customer interested in our product/service
To interest the customer in our product and show him what he can get for a fee
The lead magnet should be interesting and valuable trinidad and tobago business email list enough for the customer to actually want to buy our entire full-value product, but on the other hand it cannot reflect the entire value of our product to make them want to pay for the rest.
How to create an attractive Lead Magnet?
Unfortunately, the days when consumers would sign up for a newsletter “for nothing” are long gone. Building an email/telephone customer database is a long-term process. A lead magnet can speed it up and make it more attractive. It is important that this magnet actually attracts. That is why it is worth thinking about valuable and interesting material for our recipient, who will actually want to have it.
Examples of Lead Magnets by Industry.
Gastronomy: recipe for a TOP restaurant dish, sauce, jam, seasonal menu, fun for children while cooking
Beauty: a recipe for a mask, a cream, a video with a home massage, exercises or a one-time discount on a given service
Fashion: advice on clothes, style, figure, washing
What should you do to get Lead Magnet?
Usually leave your details such as phone number, email. Registration takes place via the newsletter box, after entering the required data and expressing consent, we should receive a confirmation by email, and after approval a link to our Lead Magnet, whether for download or playback. Such material is sent automatically to the recipient, you do not have to do it manually. It is important that it reaches him quickly, because he is usually interested in this content here and now. If you do not have a newsletter or do not want to pay for it, you can use free plugins on WordPress or use the option to share such a file via a subpage with a password, google drive or dropbox. If you need help with this, write to us!
How to make a Lead Magnet?
It all depends on what you want to share? Will you choose a video company or a file to read, browse? You can make it in word and save it in pdf or make a beautiful graphic with your logo and brand colors. If you need graphic support, you can contact us, we deal with e-book composition and Lead Magnet is such a mini e-book, or buy our course, in which we share knowledge in the field of clever graphic creation.
