Table of Contents Hide
1. Select your target group
2 Plan your communication
3 Analyze the competition
4. Create the right content
5 Sell in the funnel
6. Search for cooperation partners
Social media has taken the advertising world by storm, we know that, but I still meet many skeptics who don't believe that these tools can sell.Why? It's possible that they've been burned by ineffective bahamas business email list actions that didn't lead to their sales goal. In today's article, I'm revealing what to look for to make that happen. I've created a list of points along with a helpful checklist. Let's get started!
Select your target group
I know, I know, you're sick of this word, but do you really have it worked out? Despite the fact that we hear it many times, we don't do it and probably don't think about how important it is. It seems like a difficult task to many, so I created a free checklist for these people, with questions that will help you define the target group of your product/service. You can download it below.
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Why is this description of the customer so important? Because the better you know them, the more effectively you will match your messages and sales tools to them. It is important to know who your customer is, what their profession is, gender, where they live, how much they earn, what their problems are, because then you know what solutions you can offer them.
Plan your communication
We call this a strategy and a plan that is worth developing for publishing on Social Media. For this purpose, we have created the KSROC model, which includes the most important aspects to start with.
Communication – determine where and when you can publish and do it. When you master and get to know a given channel, increase the frequency, create a more interesting message, e.g. video or maybe even live!
Style – develop your brand identity, use colors and fonts from your logo, let the messages be in a similar style. This will make your brand more memorable.
Personality – messages should have personality, who are you addressing, who is on the other side, a woman, a man, a mother, a teenager? Choose the right vocabulary, in the film the tone of voice. Also remember to show yourself and choose your style.
Purpose – what you release into the world of the internet has a purpose. Do you want to sell a product, introduce people to it and create a need, or maybe you want typical image activities? Remember about the appropriate CTA, indicate the direction of action, suggest sharing, commenting, etc.
Reaction – when someone responds to your messages in the form of a message or comment, always respond! If you don’t do ego, people will stop responding. So do it, even if the response is “thank you”, the motivation should be the fact that the responses increase your reach.
Analyze the competition
Getting to know the competition, their products/services, advertising methods and operations is a key point. It is worth knowing what the competition did and what they are doing to develop the company. Check what their messages looked like at the beginning and how they look now, what worked - had a reception and what did not? What opinions do their customers leave, what are they grateful for, what do they complain about.
Create relevant content
Once you know who your customer is, what your competition is publishing, start creating messages on selected channels. The content that should appear is not only typical advertising messages, but also information about the problem, company, opinions, depending on the type of product or service. Therefore, communicate sales directly - remember about the CTA, i.e. a specific phrase buy, order, reserve, etc., but also remember about looser content.
Sell in the funnel
Do you know what a sales funnel is? It is a planned sale, configured in such a way that in the initial phase many customers come to you, e.g. they sign up for a newsletter using a lead magnet, over time they buy the cheapest product in the offer, then the more expensive one and in the last phase the most expensive one. The planned sale is messages directing the Customer, if they do not buy in one of the phases, they receive further extended messages and the so-called down sell, if they buy sometimes they are offered further products, the so-called up sell, to increase the amount of the basket.
Search for partners to cooperate with
I often suggest entrepreneurs to look for partners to cooperate with. These can be local companies that have a similar group of customers. A joint marketing campaign, showing up on each other's channels, or something outside the network - exchanging leaflets in customer packages or handing them out in the premises when shopping. It's worth supporting each other, why look for such companies in the area. And if you want to go further, do an analysis of local influencers and propose cooperation!
