Where does Growth Hacking come from? What types of businesses use it? While many books and training courses offer you miracle methods to boost the development of your business, it is normal to feel a certain distrust in the face of the vagueness surrounding these practices. However, whether you are the boss of a startup, a small local business or a large group, Growth Hacking can bring you a lot.
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Growth Hacking: definition
What is Growth Hacking?
Growth Hacking actually brings together a set of sometimes unconventional azerbaijan telemarketing data methods whose aim is to enable a company to quickly win over a significant number of prospects and customers and to develop its reputation.
This business method was popularized by young American unicorns such as AirBnB, Dropbox and others. By implementing unconventional techniques and focusing on generating quick results, these start-ups managed to quickly develop their business. In its early days, AirBnB suffered from a problem: how to quickly generate traffic on its site in order to make reservations? AirBnB then had the idea of publishing its own rental ads on other famous classifieds sites such as Craigslist. A strategy that went against the grain, certainly, but which allowed the company to increase its visibility in a few weeks and generate its first sales. All this for a very limited sales and marketing budget, since it was enough to republish classified ads on other sites. In itself, nothing revolutionary, but it requires knowing how to identify these sources of prospects that remain untapped, and to execute quickly by knowing how to set the right objectives and measure the results.
Growth Hacking Methodology
To ensure the proper execution of your strategy, the most commonly used tool is the “AARRR Methodology”. It represents your customer lifecycle and allows you to reflect on the effectiveness of the marketing methods you have already implemented. It is defined as follows:
