In the world of SEO and social media presence, increased competition often makes it seem like if you haven’t built a community of tens of thousands of followers on Instagram or Tik Tok, there’s no salvation. However, capturing a huge audience on social media or generating a lot of web traffic isn’t the only way to succeed with your digital strategy. So what can you do?
The theory of "1000 true fans" by Kevin Kelly is as follows: for an austria telemarketing data artist, a freelancer, an entrepreneur to be able to earn a good living through digital, all they need is to gather an audience of 1000 true fans.
Kevin Kelly formalizes his theory of 1000 true fans as follows: "A creator, an artist, a musician, an entrepreneur, an author, a video editor - in other words, anyone who produces a work of art, a good or a service - must build an audience of 1000 true fans to earn a decent living."
You can download "1000 True Fans by Kevin Kelly in pdf" at the bottom of this article.
How do you define a “true fan” in Kevin Kelly’s “1000 True Fans” theory?
Kevin Kelly defines a “True Fan” as someone in your community who will buy absolutely everything you produce or sell. “They’ll drive 200 miles to see you perform. They’ll buy the super premium high-definition edition of your latest box set, even if they already have the standard edition. They have a Google alert set for your news. They can’t wait for you to produce something new. In short, they’re true fans.”
On social networks or in terms of natural referencing on the internet, it is possible to have a relatively large community. But what will matter is to transform a part of this community into truly engaged Fans. The hypothesis formulated by Kevin Kelly is that if each of your "True Fans" spends €100 each year on your products, being able to count on an audience of "1000 True Fans" assures you an annual income of €100,000.
Let's clarify that 1000 True Fans is an essay written and published for free by Kevin Kelly, and you can download it for free at the bottom of this article.
DefaultBuilding a community of “1000 True Fans”
Kevin Kelly also insists that aiming for a goal of 1,000 true fans is aiming for a completely realistic number. We're not talking about gaining 100,000 subscribers on Instagram or Tik Tok, or generating 200,000 page views on your website through natural referencing. No, we're talking about understanding how to create a community including 1,
