I share with you the 6 main trends predicted to dominate social networks in 2022 and beyond.
1. Social networks are becoming shopping platforms
In the last five years, searches for "Shopping on Instagram" have increased by 78%. As shopping has gone virtual during the pandemic, social media has become an increasingly popular outlet for retailers. Young people shop more on social media.
About 70% of users turn to Instagram to discover products, and about 90% of Instagram users follow at least one business page.
Facebook is also a good choice austria b2b leads for social commerce. In 2020, Facebook added stores to its shopping toolbox, including Facebook Marketplace and Shopping Ads. Facebook Stores allow users to create a one-stop shop through Facebook or Instagram.
2. Distribution of short video content
Videos often perform better than photos on social media. According to research, in 2022, 82% of online content will be video.
TikTok is a social network for short videos. In the first three months of 2020, TikTok was downloaded 315 million times worldwide, a record for the number of app downloads in a quarter. From Tiktok to other social media companies, they have also created more opportunities for short videos. To compete with TikTok, Instagram launched Instagram Reels in 2020. YouTube also launched a new YouTube Shorts feature in 2020 as a competitor to TikTok and Instagram Reels. Although YouTube Shorts is still in its infancy, it already receives 15 billion daily views worldwide.
While short videos grew in popularity, longer video live streams were increasingly used for social events and meetings. Their use also increased by 99 percent in 2020 and is expected to continue to grow in 2022.
3. Social networks are becoming a part of everyday life
Not only the number of social network users is increasing, but also the time users spend on social media. People spend an average of 145 minutes on social media every day. That's nearly an hour more than people spent on social media in 2012.
Overall, worldwide social media use (including messaging apps like Whatsapp) increased by 21% during the pandemic. This makes social media an increasingly popular channel for marketers.
