It has become the most popular messaging app to let you connect with your audience, serving as a direct line of communication between you and them. Over time, WhatsApp has launched many new features to enhance conversations for its users, and one of these features is WhatsApp Groups.
WhatsApp Groups is similar to any other group chat where you can send bulk messages to the members and they can engage with each other by sending messages, media, and documents. However, there is much more to know about this feature to make the most of it.
Having said that, in this guide, I’ll tell you everything you need to know about WhatsApp Groups, starting from its benefits and how you can use it to build trustful relationships with your customers, resulting in more closed deals.
Let’s dive into it!
What are WhatsApp Groups?
If you are already using WhatsApp, then it is likely that you might have already seen or joined a WhatsApp Group, and if you haven’t, no worries.
WhatsApp Group allows you to create a space, where you can invite members that share a common chat screen to see each other’s messages. This way, if you have invited your customers to a group, you can effectively communicate with them while also allowing them to conversate with other members.
Furthermore, since your messages are visible to all the members of the group, you can use this space to distribute different kinds of content like sending company updates, discussing ideas, sharing information guides, and providing customer support.
An image of a WhatsApp Group.
Advantages of using WhatsApp GroupsNow that you have a solid understanding of what WhatsApp Groups are, let’s take a look at why you should use WhatsApp Groups for your business and how they can help Australia Phone Numbers oosting engagement rates.Large group size
One of the biggest advantages of WhatsApp Groups that makes it different from WhatsApp Broadcasts is its large group size. WhatsApp allows up to add a maximum of 1,024 members in a single group, making it ideal for large communities and businesses.
Admin controls
Since WhatsApp Groups support over 1,000 members, you need some moderators to maintain decorum and keep your group a peaceful place for your customers to enjoy and share information with others.
For this reason, you need admins who have enhanced control over your group. These have the ability to add or remove members, manage messages, and set group rules, ensuring that there is no spamming within the group.
File sharing
As you might already know, WhatsApp supports various types of content ranging from simple text messages to highly engaging videos, and WhatsApp Groups is no different. You can share documents, images, videos, and links effortlessly within your group to keep everyone engaged with your posts.
End-to-end encryption
Just like every chat in WhatsApp, communications within the group are secure with end-to-end encryption, making sure conversations within the group remain private and inaccessible to third-party entities.
