Times have changed drastically, and thanks to the internet and budding entrepreneurs around the world, the barrier to entry is lower than ever.
Don’t have the coding skills to design a landing page? No sweat, you can use a drag and drop WordPress builder like Divi. Feel completely lost using Illustrator or Photoshop, but want to make some sleek graphics to build brand awareness? Easy, use a premade template on Canva.
The list goes on and on. As barriers fall and the demand for lawyer database marketing rises, you’ll naturally find more and more misinformation being spread about the subject.
Even the best marketing plans and lead generation agendas can fall victim to marketing misconceptions and myths that commonly plague even the largest businesses in the world. Your marketing efforts aren't solely reliant on effort, but having a deep understanding of what you are trying to accomplish.
Marketing is a broad field with a lot of universal truths and just as many – if not more – common marketing misconceptions. With that in mind, we’ve compiled a list of the top seven marketing misconceptions, myths, and mistakes you can learn from to help you enhance your skills and hopefully yield better results for yourself or your clients:
Free Customer Data Health Assessment
1. “Anyone can do marketing”
The statement seems positive and almost inspiring, but it’s an incomplete truth. Marketing is like fixing a car. The simple stuff you can do yourself, but anything complex is best left to the professionals. It’s less of “can you do it?” and more of “can you do it well?” and “can you do it consistently?”
If you don’t have the time to invest in proper schooling or finding the right mentor to gain the necessary experience, then the safe bet is to hire a professional or outsource the activity altogether.
Aero Leads' Gundeep Sing emphasizes the unique mindset needed to be successful in marketing:
