Through this, it is possible to see that in addition to selling to new customers, it is the opinion of old customers that creates loyalty and also helps in prospecting new business. Satisfied customers attract other potential customers .
But a company doesn’t just rely on positive reviews, right? Feedback from unhappy customers is also very important for a business’s growth.
Want to know more?
In this article, we will show you the importance of feedback research, how it works and how to put it into practice in your company.
Keep reading!
How important is feedback research?
The corporate market is becoming increasingly competitive and this means that your company needs to stand out in order to reap good results from negotiations.
Understanding what your customers think about all aspects of your company is essential. From customer service, to how the product and after-sales service generate opinions, knowing investors email lists how to analyze them makes all the difference when it comes to measuring your performance.
When you care about your customers' feedback, it's basically like saying that an important factor for your company is customer satisfaction . This shows how customer experience is increasingly taken into account.
How does the feedback survey work?
A simple way to strengthen your sales pitch is to analyze what your customers think about your products or services.
This not only gives you knowledge about your company's image, but also directs you towards possible improvements that should be made to achieve better results.
But how does feedback research work?
First, one way to gather these opinions from your customers is through a simple survey, full of key questions.
Later on I will give you some good examples of questions that you can use.
Based on these answers, it is possible to strengthen your sales pitch and also help you build an approach that is equivalent to your delivery. After all, it is very presumptuous to say that your product is the best, if it really isn't, right?
Choose a way to collect this information, send a simple email, for example, to your main customers or create a Google form and ask these questions, in addition, take the opportunity to collect other useful information.
I'm sure you'll get some good feedback and remember: bad feedback is essential to bring new changes to a company!
How to conduct a feedback survey?
Now that you understand the importance of a feedback survey and how it works, putting it into practice is a good sign that you really want to optimize your results .
Now it is important that you understand what the fundamental steps are for this process, which stages must be taken into account and how to analyze the information collected assertively.
Check out some points that should be taken into account in your feedback survey:
1. Have a goal
First of all, it is important that you know how to define the objectives and goals that your company hopes to achieve with this research.
It is at this stage that it is defined which path will be followed and how to explore it, whether in choosing the channel or in structuring the questions that will be asked.
Please note that the goal here is not just to find out what the customer thinks about the product or service, exclusively. It is through feedback research that it is possible to gather essential information for the development of your company.
2. Have your target audience in mind
Now that you have defined the objectives of your research, it is important to define the target audience for which the questionnaire will be applied.
Of course, they will be for people who are already customers of your company, but from there it is possible to define some variants.
To understand these processes, there are some points that must be taken into account, such as: geographic location, gender, age, areas of activity, etc.
Remember: Creating a survey aimed at the target audience that interests your company makes the survey have better results and consequently, delivers benefits to your company.
3. Define the channel to be used
Knowing how to choose the best channel to obtain this information from your customers is essential. Satisfaction surveys can be completed in a variety of ways, both physically and digitally.
The important thing is that this happens right after a sale is closed, so the chances of the consumer wanting to provide their opinion are greater .
There are companies that invest in a digital totem so that the customer can evaluate the experience super quickly, others use online forms and focus on questions designed based on the brand's objective.
