We set a wide geography of impressions, specified gender, age and type of devices, and selected a schedule of impressions from 08:00 to 20:00.
We set up a payment model for a target action - submitting a form, clicking on a phone number or email.
We limited the cost of a target action per click t active telegram database users o 300 rubles, and per form to 1,900 rubles.
The ads included the USP and customer benefits, and instead of photos, they used renderings of finished projects. They emphasized that the customer creates turnkey projects all over Russia.
We immediately turned off sites where our target audience is not: Avito, Yandex Real Estate, Cian. From experience, a person planning to build a premium country house will not look for contractors on classifieds sites.
There are no creatives in Search, but we could use them in MK. This way we additionally attracted buyers for whom the key role in making a decision is played not by text, but by visuals.
Advertising through the Campaign Wizard brought in a less solvent audience, which left many non-targeted requests, but overall the dynamics were positive. The numbers on the screen:
