Advertisements in VK Music follow the pre-roll principle: 15 to 30 seconds of video play before the start of the track. Unlike other platforms where you need to buy ad space, on VKontakte you guatemala telemarketing list can set up and post ads yourself. This allows you to track listening and conversion statistics and further optimize your marketing campaigns. Who is suitable for audio advertising? Advertising via VKontakte player is suitable for both big brands and local companies.
With video, you can talk about the product and offer to visit the website, app, or invite you to your office or retail store. This type of advertising will complement other promotional channels that already have a warm audience. For example, you can target subscribers of the VKontakte group. Users who listen to ads in VKontakte recordings have their own characteristics. Most commonly, people listen to music while exercising, walking or on the road.
The most effective promotions for products in the following categories will be: Equipment for listening to music. Those who actively use VK players may be interested in ads for headphones or new smartphones with powerful speakers. music industry. VK launched ads based on users’ music preferences. You can indicate or exclude artists that your target audience listens to. This option allows you to effectively promote concert tickets or musician merchandise.
Fitness club memberships, sporting goods, travel supplies. However, some products are definitely not suitable for this type of promotion – these are situational products. For example, car or home appliance repairs, medical services, or taxis. The effectiveness of your advertising will depend on your creativity and effective analysis of your target audience. And the results can only be seen after testing audio ads on VK and personal conclusions.
How much does audio advertising cost on VK? The price of an audio ad is the rate for playing the video. It may vary depending on the target audience chosen as well as the geographical location. Average price: 60–80 rubles per 1000 impressions. The minimum number of impressions per day is 100 rubles and the total campaign budget must be at least 500 rubles. You also need to consider the cost of creating the video itself.
