Building a Digital PR Strategy That Gets Results

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What Is Digital PR?
Digital PR involves using online platforms to increase brand visibility through earned media, influencer outreach, link-building, and content placement. It’s like traditional PR but optimized for SEO and digital engagement.

Key Elements of a Digital PR Plan
Start with a compelling brand story and target shop publications. Create press releases, data-driven articles, or newsworthy reports. Use tools like HARO or press outreach databases to connect with relevant journalists and bloggers.

Leveraging Influencers and Thought Leadership
Collaborate with influencers in your niche to expand reach and credibility. Also publish thought leadership content on platforms like Medium or LinkedIn. Shoop sellers can benefit from product reviews and testimonials shared by trusted micro-influencers.

Tracking Digital PR Success
Use metrics like referral traffic, backlinks earned, media mentions, and brand sentiment to measure effectiveness. Combine this with SEO tools to assess domain authority improvements and keyword visibility.