B2B Data & Prospecting Platforms:

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ReferralCandy: Focuses on e-commerce referral programs country email list with straightforward setup and integration.
Friendbuy: Offers flexible referral and loyalty programs for various industries, emphasising brand consistency and scalability.
Ambassador: A more comprehensive platform for managing all types of referral, affiliate, and partner programs.
B2B Specific Lead Generation Tools: Precision, Data & Long-Term Relationships
B2B lead generation is often characterised by longer sales cycles, multiple stakeholders, and a greater emphasis on data-driven insights and personalised, value-driven outreach.



Purpose: To find verified contact information (email, phone numbers) and rich firmographic (company size, industry, revenue), technographic (technology stack), and intent data for target companies and decision-makers. For UK operations, strict GDPR compliance is non-negotiable.
Key Features:
Extensive Company & Contact Databases: Millions of profiles with detailed information.
Advanced Filters: Search by industry, company size, revenue, location, job title, seniority, technology used, and more.
Verified Contact Information: Direct dial phone numbers and verified email addresses.
Technographic Insights: Identify companies using specific technologies, indicating potential needs or competitive advantages.
Intent Data: Shows which companies are actively researching solutions (e.g., visiting competitor websites, reading industry articles on specific topics), indicating buyer readiness.
CRM Integration: Seamlessly push prospect data into your CRM.
Examples:
LinkedIn Sales Navigator: The premier tool for professional prospecting within LinkedIn. Offers advanced search, lead recommendations, and insights into professional networks.
ZoomInfo: A leading global B2B contact and company database with robust intent data capabilities. Known for its extensive data coverage.
Cognism: A popular UK-based B2B sales intelligence platform specifically known for its GDPR-compliant data for the EMEA region, providing verified mobile numbers and strong technographic data.
Lusha: A browser extension that helps sales professionals find B2B contact information from LinkedIn profiles and company websites, known for its accuracy.
Apollo.io: Combines a vast lead database, sales engagement functionalities, and AI-powered lead intelligence, making it a powerful all-in-one platform for B2B.
Hunter.io: Specialises in finding and verifying email addresses from company websites and is effective for initial cold email outreach.
Seamless.AI: Offers real-time B2B contact and company insights powered by AI, aiming for maximum accuracy and speed in prospecting.
Account-Based Marketing (ABM) Platforms:

Purpose: To execute highly targeted marketing and sales efforts on a defined set of high-value target accounts, focusing on engaging entire buying committees rather than individual leads. Ideal for complex B2B sales.