Don't get caught up in the large audiences offered by traditional media, such as newspapers, radio or television, if your audience doesn't move in that area, as in the case of companies that sell B2B ( business to business ) products or services, for which it is probably more effective to focus on specialized media .
In addition to being clear about where your audience is, practice diversification and don't invest all your money in one channel . Advertising in several media at the same time will multiply your exposure and speed up the process of attracting customers.
Are you consistent with your advertising efforts?
It is very common to see how many list of denmark consumer email companies make the mistake of spending money on advertising that they do not maintain over time because they do not see immediate results. Advertising will only work if we are consistent and frequent.
The majority of our potential customers will come to our business not because of a single advertisement we make, but because of the set of messages we have broadcast in the past, and which we continue to transmit through the various media in the present.
Are you measuring investment results?
To evaluate the overall result of a campaign, leave feelings aside and use data measurement. Before launching your ads, you must define the parameters that materialize the objectives you have set : sales, website visits, interaction on social networks… This will ensure that the strategy, the message and the media are appropriate.
In addition to measuring the success rate of each campaign, measuring results allows you to discard unproductive tactics and focus on the strategies that have worked best for you.
If you have seen yourself reflected in any of these questions, you are already one step closer to optimizing your advertising campaigns, although you should not forget that advertising is just one more pillar within your company's overall communication strategy.
